The Cambodia Sanitation Marketing Scale Up Project (SMSU) To achieve market-based sanitation solutions in rural Cambodia and support the dissemination and replication of the Sanitation Marketing approach into other countries.

This project is for the rapid scale up of Sanitation Marketing to move toward the Cambodian MDG of 30% rural sanitation coverage by 2015. During the project period, iDE catalyzed both supply and demand for the ‘Easy Latrine, facilitating the sale of more than 141,096 improved latrines to rural households reaching 663,151 people (based on 4.7 people per household).

Mission

Objective 1: Achieve national scale with market-based sanitation solutions in rural Cambodia Objective 2: Support the dissemination and replication of the Sanitation Marketing approach into other countries.

Approach

Funded by the Bill & Melinda Gates Foundation ($3,987,717), the Stone Family Foundation ($2,100,000), the World Bank WSP ($632,494), and the Global Sanitation Fund ($150,000) Implementing Partners: Cambodian Government at various levels – General support, guidance, and connections Whitten and Roy Partnership - Sales and Management Consultants inCompass (previously the iDE i-Lab) – Design Consultants 17 Triggers - Behavior Change and Social Marketing Consultants Kredit - micro-finance partner VisionFund - micro-finance partner

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Filter / Tags

Market developmentPublic awareness, advocacy and civil society engagement Behaviour changeSpecific to one or several countriesToilets or urinals (user interface)Enabling environment and institutional strengtheningPublic awareness, advocacy and civil society engagement (WG9)Faecal sludge treatment processesBill & Melinda Gates FoundationOther philantropist foundationOther funding source or unspecifiedRuralPractitionersPrivate sector, including social enterprises

Related Countries

Cambodia