#LetsTalkPERIOD – Reaching Millions via Social Media ‘Clicktivism’ is proving an effective tool for tackling taboos around menstruation and for empowering young women around the globe.
The challenge: How to reach adolescents on a broad scale to raise awareness and share educational materials?
The solution: Engage a popular national actress and influencer as Goodwill Ambassador
Starting in 2020 German-supported projects in Nepal, Albania and the Philippines are involving local social media influencers and celebrities to break down taboos around Menstrual Health and Hygiene (MHH).
There is no doubt that social media can be an instigator of social change. Successful social media campaigns can greatly contribute to increasing the visibility of initiatives. However, to make the campaign successful, it’s essential to get the ingredients right.
Choosing a public image that has a wide area of influence and can credibly represent the motivation and goals of the campaign has proven to be a success factor to spread the message, reach a broad audience and garner positive publicity.
Until now 5 million people have been reached in the 3 countries with the #LetsTalkPERIOD approach in a culturally sensitive manner.
Video(s)
'ATO KANË EMËR' - #LetsTalkPERIOD Toilet Clip by Fatma Haxhialiu
Further comments
DMReaching Millions via Social Media - Scaling-up approach by S2HSS Nepal & WAPO-RE
Young female influencers energise the campaign against menstrual taboos in Nepal – and beyond
Answer questions about the project
Jan Schlenk
jan.schlenk@giz.de
Sami Pande
sami.pande@giz.de
Filter / Tags
Public awareness, advocacy and civil society engagement Health and hygieneSpecific to one or several countries
Related Countries
AlbaniaNepalPhilippines
