WaterSHED uses a systems-approach to build the rural market for water, sanitation, and hygiene products and services across Southeast Asia. Based in Cambodia, WaterSHED uses in-depth research to identify strategic opportunities and gaps in the wider system, and then works to strengthen the capacity and relationships between key actors to create a more dynamic and resilient market.
By engaging key actors in the system, including small businesses, customers, and local government, WaterSHED facilitates the adoption of toilets, water filters, and handwashing stations - building a market that functions independent of traditional aid. To date, WaterSHED's Hands-Off marketing approach has successfully enabled small businesses to sell more than 180.000 toilets, generating more than USD $9 million in revenue for rural businesses, and helping accelerate sanitation coverage from a stagnant 25% to nearly 60% in six years.
Capacity developmentMarket developmentRural areasBehaviour changeHealth and hygieneProduct design and engineeringLocal NGO
Cambodia
WaterSHED
Headquarter location