Sanitation Matters!
The theme/slogan puts at centre-stage the various links and communicates a sense of urgency and immediacy. The theme is also “open-ended” and lends itself to creative visual and textual interpretation for expressing a multiplicity of individual/collective human emotions and contexts. The theme can also be interpreted relatively easily into different contexts, cultures and languages. Sanitation Matters! can be interpreted in many different ways, based on regional and national priorities/contexts. The public-at-large, civil society and the media are the primary audience. National governments and policy-makers are the secondary audience.
The theme is a call to reach out beyond the community and to link with worldwide efforts of international agencies, non-governmental organizations (NGOs), governments and the community-at-large. It is an opportunity to capitalize on the energy and commitment of people, and to achieve a common goal: to bring global and local attention and to galvanize action, so that every person on the planet is less vulnerable to water stress, water-related disasters and poor water quality. All actions planned for World Water Day 2008 will work towards raising awareness of the general public and bringing about a positive change in public opinion, which in turn influences policy-makers. A range of activities in every country will make the difference.
World Water Day is a unique opportunity to draw attention and to create momentum that compels governments, the international community, civil society and individuals to take action. On the day, it is anticipated that your organization will be one of the hundreds of organizations around the world hosting events related to Sanitation. It is expected that each country will celebrate World Water Day in its own manner. Join us now in planning a successful day.

Bibliographic information

WHO, UNICEF, WSSCC (2008). Celebrating World Water Day 2008. Theme: Sanitation Matters! An Advocacy Guide WHO, UNICEF, WSSCC

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