How to Use Social Media to Better Engage People Affected by Crises. A Brief Guide for Those Using Social Media in Humanitarian Organizations Lügo, T. (2017)

What's in this guide? Online communication platforms have become a lifeline for millions of people affected by natural disasters and armed conflicts: social media and messaging apps help maintain contact with family and friends, and provide access to information, such as where to find food, shelter or medical assistance. This information can directly influence how people prepare for, respond to and recover from different types of crises.

The International Red Cross and Red Crescent Movement (the Movement) and the larger humanitarian community are strengthening their ability for two-way communication with affected people to improve how humanitarian organizations listen to affected people’s needs, concerns and complaints. This is vital to respect and uplift the dignity and resilience of affected people, and improve the quality and accountability of humanitarian programmes.

This brief guide provides practical tips and advice on how to use social media effectively to engage with, and be accountable to, affected people. It is primarily for staff who are responsible for the official social media channels in their organization. Related topics, such as social media marketing or fundraising, are not covered in this guide. Also, keep in mind that social media does not replace other forms of communication, but is merely an additional channel through which you can engage affected communities.

Bibliographic information

Lügo, T. (2017). How to Use Social Media to Better Engage People Affected by Crises. A Brief Guide for Those Using Social Media in Humanitarian Organizations

Filter / Tags

English

Related Countries

Downloads

How to Use Social Media to Better Engage People Affected by Crises. A Brief Guide for Those Using Social Media in Humanitarian Organizations


Type: application/pdf
Size: 2.46 MB

Download

How to Use Social Media to Better Engage People Affected by Crises. A Brief Guide for Those Using Social Media in Humanitarian Organizations

Published in: 2017
Pages: 30

Publisher:

Author(s):
Lügo, T.

Uploaded by:

Stay in Touch Become a Member

Register for free as a SuSanA member to engage with thousands of sanitation enthusiasts on the forum, join working groups, and explore regional chapters.

Subscribe

Are we allowed to crumble with cookies and anonymous tracking?

We use cookies on our website. Some of them are essential for the operation of the site (so called session cookies), while others help us to improve this site and the user experience (tracking cookies). We use the application Matomo and the external service etracker to analyze your behavior on our website anonymously. Because we value your privacy, we are here with asking your permission to use the following technologies. You can change your settings any time via this link or the menu item in footer menu. For more information visit our Data Policy