This Conceptual Framework for Social and Behaviour Change Programming gathers in one place a wide variety of theories and presents the Behavioural Drivers Model which informs a set of research and programming tools recently developed and used by UNICEF, including Everybody wants to belong: Practical guide to tackling and leveraging social norms in behavior change programming and Measuring Social and Behavioural Drivers – Guidance Tool. It offers a common reference and language for the study and practice of social and behaviour change (SBC), and can be used as a basis to conduct participatory situational assessments, design and operationalize strategies and programmes, monitor the extent to which interventions are being implemented, and evaluate effectiveness and changes in behavioural and social outcomes. It is part of a larger effort to promote evidence-based programming and guarantee the highest standards of SBC practice as a means to attain sustainability and impact in the protection and promotion of children’s and women´s rights. The document begins by presenting the goals and core ideas of the framework; then explores how this conceptual framework ties together theories of change through the Behavioural Drivers Model; and concludes by explaining how the model can guide operationalization through programme design, selection of field interventions and measurement. As with other applied theories, this conceptual framework is a living document that the wider community of allies and SBC partners can appropriate and help expand in a process of shared learning

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Petit, V. (2019). The Behavioural Drivers Model. A Conceptual Framework for Social and Behaviour Change Programming.

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EnglishWomen's rights & representation and empowermentGender equality

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