This Manual, along with the complementary publication— Spot On Malaria: A Guide to Adapting, Developing and Producing Effective Radio Spots —is intended to help those working on malaria, particularly at the district or local level, use radio to deliver critical prevention and treatment messages to those not often reached by national-level programs.
The Guide may be downloaded in its entirety from http://changeproject.org/pubs/spotonguide.pdf.
The workshop focuses on producing locally adapted or newly created radio spots in a local language to complement a national communication program. It is intended to familiarize participants with a systematic approach to the development, pretesting, production, placement, monitoring and evaluation techniques for these short announcements or adverts. While there are many radio formats—spots, drama, songs, interview, documentaries, quiz shows, news—this workshop concentrates on radio spots because, at 15 to 60 seconds in length, they are the simplest and most economical type of radio material to develop, produce and place/distribute.
This workshop is designed to encourage learning by doing. By the time participants complete the training they should have a good grasp of the techniques and tools needed to produce convincing, targeted spots and use the airwaves more effectively.
This Manual is designed to be used to facilitate a complete 5-day cumulative, experiential workshop. Eliminating or reducing the amount of time spent on any element, especially unique elements—such as reviewing research data, ear training, conducting actual pretesting and studio production—or the overall length of the training will result in a less effective workshop.

Bibliographic information

Shafritz, L., Cowan, C. (2005). Spot on Malaria Facilitator’s Manual for Workshops on Adapting, Developing and Producing Effective Radio Spots. CHANGE Project Academy for Educational Development/CHANGE Project

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