Promoting latrine use in rural India To generate a body of evidence that can help inform decision-making about how to increase latrine use in rural India International Initiative for Impact Evaluation, 3ie
The International Initiative for Impact Evaluation (3ie), in collaboration with the research
institute for compassionate economics (r.i.c.e.), has established a programme of learning to generate evidence to inform the Swachh Bharat Mission (SBM) before its conclusion on October 2nd, 2019. The hallmark of this programme is to use behavioural science and conduct rapid impact evaluations of low-cost, scalable interventions.
This programme is divided into two phases. In phase one, 3ie awarded nine teams small grants to conduct formative research in rural areas across eight Indian states - Bihar, Odisha, Tamil Nadu, Gujarat, Karnataka, Telangana, Rajasthan and Uttar Pradesh - over three months. The most promising of these projects will be selected for full-scale implementation and impact evaluation over twelve months, resulting in the generation of rigorous evidence which can inform the Swachh Bharat Mission before its conclusion.
Taken together, the teams have employed a diversity of behavioural science-based approaches to the problem of latrine use. Some of the approaches include behaviour centred design; the risks, attitudes, norms, abilities, and self-regulation model; incentive framing; nudge theory; social norm models and modified versions of community-led total sanitation.
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Rural areasBehaviour changePolitical processes and institutional aspectsSpecific to one or several countriesEnabling environment and institutional strengtheningBill & Melinda Gates FoundationRuralPoliticians and local decision makersInternational NGO
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