Communication Strategy for ODF-S and ODF+ in West Bengal UNICEF (2020)
Sustaining the ODF status in all districts of West Bengal is the need of the hour. Starting with the first ODF district- Nadia, which has already gathered considerable experience in ODF Sustainability, the entire State is now progressing from ODF stage to ODF Sustainability stage. The impact of ODF S including sanitation, safe drinking water and improved hygiene practices goes way beyond just having access to hygiene and sanitation infrastructure and facilities. It significantly contributes to sustainable socio-economic development and particularly have direct positive impact on health, nutritional, educational and cerebral abilities of children and society at large.
Implementation of ODF Sustainability and ODF Plus requires systematic and extensive community mobilization and a key step in this is to integrate communication into overall planning of the programme rather than off and on ad hoc display and distribution of IEC materials. Programme implementation has to be strategically complemented by Social and Behaviour Change Communication (SBCC) interventions and the communication strategy elaborates the roadmap for communication planning for the different components of the programme and for the different stages.
Bibliographic information
UNICEF (2020). Communication Strategy for ODF-S and ODF+ in West Bengal UNICEF and Government of West Bengal
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India
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Communication Strategy for ODF-S and ODF+ in West Bengal
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