CERC Crisis and Emergency Risk Communication. Introduction. CDC (2018)
What is Crisis and Emergency Risk Communications (CERC)? The Centers for Disease Control’s (CDC) Crisis and Emergency Risk Communication (CERC) manual provides an evidence-based framework and best practices for anyone who communicates on behalfof an organization responding to a public health emergency.1 CERC is built around psychological and communication sciences, studies in the field of issues management, and lessons learned from emergency responses. Emergencies can assault communities in an instant. Hurricanes, chemical releases, bombs, pandemic illness, and earthquakes are just some of the emergencies that we know could threaten any community at any time. Often, communicating information is the first and only resource available for responders to give affected communities at the onset of an emergency. Through effective communication, we can impact how our community responds to and recovers from these potentially devastating emergencies.
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CDC (2018). CERC Crisis and Emergency Risk Communication. Introduction. CDC
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CERC Crisis and Emergency Risk Communication. Introduction.
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