Background: Why focus on market development?
Developing sanitation markets increases access to sanitation products, maintenance, and services. Sanitation marketing is inclusive: increasing demand and supply for products and services through promotional campaigns and behavior change communications aimed at consumer preference.
Market-based programs strengthen supply chains and demand for sanitation, and fix market system failures to provide the poor with quality sanitation they want and can afford. Market development interventions include:
- partnerships with public and private sector service providers,
- activation of market actors involved in sanitation supply chains,
- user centered product and service design, and
- testing business models.
Market development also demands government leadership: working with government agencies and regulatory authorities to support sanitation.
Assessing the market system includes: who its failing, its players, its breadth and depth, the consumer experience, and its performance. Because addressing systems failures is complex, interventions focus on collective impact and a sustainability vision of who will perform and who will pay for key market functions in the future.
Ways to Get Involved
We welcome new and existing SuSanA members to become part of the Working Group. We want this Working Group to provide the basis for a collaborative learning experience to change business as usual and form a community of practice that will actively contribute toward the sanitation targets of the Sustainable Development Goal. As a Working Group member, you will have the opportunity to participate and potentially lead on Working Group activities, webinars and thematic discussions.
The Working Group’s activities focus on producing examples of market development best practices in all areas of market development, including finance.
There are various ways to get involved which include.
- Share your experiences through the mailing list, discussion forum or by uploading your projects to the project database.
- Organize learning events such as webinars or thematic discussions.
- Upload key documents so we can continue to expand the SuSanA library.
- Join the Wikipedia editing team to help improve relevant articles.
- Promote Working Group 2 among your networks and within other working groups and engage with other members.
- Produce publications with other Working Group members.
USAID (2018)
Scaling Market-Based Sanitation: Desk Review on Market-Based Rural Sanitation Development Programs
Inadequate access to sanitation remains a significant problem globally and is linked to the transmission of numerous communicable diseases with a disproportionately large effect on children. The scale of investment required to deliver sanitation goods and services to those who lack access is beyond the capacity of public finance alone. […]
Various authors (2017)
Sanitation Marketing Resources
The following resources are hosted on sanitation-marketing.org and therefore not provided by SuSanA. We have gathered a list of SanMark resources for our Community of Practice to utilise. We would like this to be a shared library where we can assist one another with accessing information. If you would like to […]
Brossard, S., Graf, J., Kayser, O. (2015)
Creating alliances to accelerate commercially viable sanitation
Technical reports
The past decades have seen a growing appreciation of the role of market-based approaches in driving global development. Many coalitions of public and private players have emerged to promote them. How best to trigger and support these market-based approaches? How to leverage the expertise and resources of diverse members in […]
Working Group Leads
Ada Oko-Williams
WaterAid • United Kingdom
John Sauer
PSI • United States of America
