Most sanitation promotion approaches are only partially successful in providing short term increases in sanitation coverage and usage. BCC messages designed as marketing interventions often fail to address deeper underlying
causes of resistance behind people’s reluctance to adopt improved and safe sanitation and hygiene (or even physical barriers like water availability).
This study was an intensive qualitative research, undertaken with the objective of understanding perceptions,
barriers, and motivators for improved sanitation behavior in rural India.
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Also available for download below:
Formative Research on Sanitation and Hygiene Behaviours
Current Status, Knowledge, Attitudes, Barriers and Enablers: Primary Research Findings
Depinder Kapur & Paresh Kumar (Bihar, India)
Presented at ASIA REGIONAL SANITATION AND HYGIENE
PRACTITIONERS WORKSHOP
Dhaka, Bangladesh, 31 January -2 February 2012
Kapur, D., Ramisetty, M., Barot, N. (2016). Formative Research to Develop Appropriate Participatory Approaches towards Water, Sanitation, and Hygiene in Rural Areas India WASH Forum
RuralEnglish
India