The Case for Marketing Sanitation World Bank Water and Sanitation Program (2004)
Access to sanitation – the hygienic disposal of human excreta – has been largely achieved through the private sector supplying individual households. Evidence from what works indicates that development of the market is the only sustainable approach to meeting the need for sanitation in the developing world. This field note explains the marketing approach and suggests that it should be promoted as a central feature of sanitation improvement programs.
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World Bank Water and Sanitation Program (2004). The Case for Marketing Sanitation World Bank Water and Sanitation Program
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