The next 4 billion people Market size and business strategy at the base of the pyramid Hammond, A. et al. (2007)
Four billion low-income people, a majority of the world’s population,
constitute the base of the economic pyramid. New empirical measures of their behavior as consumers and their aggregate purchasing power suggest significant opportunities for market-based approaches to better meet their needs, increase their productivity and incomes, and empower their entry into the formal economy.
Bibliographic information
Hammond, A. et al. (2007). The next 4 billion people Market size and business strategy at the base of the pyramid World Resources Institute
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