The Fortune at the Bottom of the Pyramid Prahalad, C.K.; Hart, S.L. (2002)

Low-income markets present a prodigious opportunity for the world's wealthiest companies - to seek their fortunes and bring prosperity to the aspiring poor.

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Prahalad, C.K.; Hart, S.L. (2002). The Fortune at the Bottom of the Pyramid Booz Allen Hamilton

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The Fortune at the Bottom of the Pyramid


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The Fortune at the Bottom of the Pyramid

Published in: 2002
Pages: 16

Publisher:
Booz Allen Hamilton

Author(s):
Prahalad, C.K.; Hart, S.L.

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