Making a Business of Sanitation Establishing a World Trade Hub for the Poor Sim, J., Gröber, K., Greenlee, T. (2010)
By seeing the poor as customers, the sanitation problem can be transformed into a profitable marketplace for all. This article describes a new initiative driven by Jack Sim, Founder of the World Toilet Organization (WTO) in Singapore. The new project, called the BOP Hub, addresses business options within the Base of the Pyramid (BOP), and seeks to be an integrated marketplace for corporate and non-profit organizations active in various sectors of human development.
Sanitation has proven that is can be a profitable business when tailored to the base of the economic pyramid, a term that refers to the four billion poorest people in the world. The hope is that through bottom-up and horizontal information sharing to those people with annual incomes up to and including 3000 USD per capita via the BOP Hub, sanitation will be able to become more accessible and affordable in terms of delivery, and demand creation.
Bibliographic information
Sim, J., Gröber, K., Greenlee, T. (2010). Making a Business of Sanitation Establishing a World Trade Hub for the Poor Published in SSP Issue Vol 5
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